A British road safety video which cost just £47,000 to make has been heralded as one of the world’s finest adverts by an international awards panel in New York. The emotional ad, which was made for Sussex Road Safety Partnership, shows a mother and daughter forming a human seatbelt around a man as he mimes [...]

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The Arrive Alive Website would like to share an email received from this campaign: “Please find attached the latest release from the Sussex Safer Roads Partnership, concerning our Embrace Life campaign which last night smashed through the 1,000,000 views mark. The campaign is receiving worldwide attention from the road safety and advertising/creative communities. As a ‘Sussex [...]

Continue reading " Brilliant embrace life campaign by Sussex Safer Roads Partnership "

            The clever answer would be that a 5 year old is not criminally accountable. The best answer would be to punish the parent and to create some awareness in the minds of both parent and child of the importance of wearing of seatbelts. I have come across an interesting [...]

Continue reading " How do you punish a 5 year old for not wearing a seat belt? "