Much focus is placed on the dangers of drunk driving! We spent much time and effort in creating awareness of the dangers of driving under the influence, telling people about how much is too much and warning them about the dangers of drunk driving! The liquor companies have joined these efforts with well know campaigns [...]

Continue reading " What can we do for the safety of intoxicated party people? "

As part of a multi-faceted initiative to combat alcohol abuse in South Africa, the South African Breweries Ltd (SAB) launched a bold advertising campaign to counter prevailing alcohol abuse amongst South African drinkers. This follows the announcement by SAB last month that it would step up significantly its anti-abuse and responsible consumption activities nationwide. Targeted [...]

Continue reading " SAB launches bold ‘reality check’ ad campaign "

We would like to share positive news received ahead of the 2009 Intervarsity in Potchefstroom. Several partners have joined forces in efforts to make this Intervarsity a safe event – and a special focus has been placed on the safe driving by students between Bloemfontein and Potchefstroom. Here is the latest update: PROJECT ARRIVE ALIVE: [...]

Continue reading " Companies throw weight behind responsible driving intervarsity project! "

What does it take to improve the safety of our younger generation and especially our younger drivers/students on the roads? We often find great safety ideas and then we lack the necessary implementation of these ideas… This is why I am so overjoyed to report on an initiative that is well organized and where the [...]

Continue reading " Intervarsity may be enjoyed responsibly and with safe transport!! "